Adagé Studio was looking for a branding refresh and logo modernization of the logo I had originally created for them 10 years ago. They were seeking an updated look that was less traditional and more appealing to a diverse range of dancers while still being recognizable and maintaining the integrity of their original brand. They also needed a new website that was easy to manage while complementing their new look.
The new logo is typeset in a subtle script font and incorporates a blue accent colour, rather than the original pink, to appeal to a more diverse dance demographic. The responsive website boasts a clean layout while incorporating branded accents throughout to further build and increase familiarity of the new brand. Built on the WordPress platform, the website is fully editable by the client including a new online scheduling tool.