The City of Richmond’s Engineering department mails out an informational insert alongside their annual utility bill. They sought a redesign to entice more residents to read the information and also to better understand the technical information. As they were working within a budget I was limited by colour and paper size.
Given only the use of one colour I used contrast and text to pique the interest of the reader. Additionally, with thoughtful use of illustrations and graphs and by sectioning the information logically, the reader could comfortably absorb the content from the infographic style insert.